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Martin Scorsese’s AT&T theater ad better than anything in “The Departed”

February 12th, 2008 by Scott Marks

Scorsese AT&T Be Sensible PSA


Marty as a satanic, meddling Marcus Welby type interrupting a bedtime call from daddy to his little boy all in the name of getting imbeciles to leave thier phones off when they go to the movies.

I’d rather watch this 60 second spot 151 times than revisit The Departed. Come to think of it, I already have.

Don’t confuse this with acting, folks. Not since his cameo in Taxi Driver has a camera lens channeled the true force of Scorsese on screen. Look at the way he cuts the mother off and bullies the little kid. He’s bringing a childhood nightmare to the screen. Simply reverse the roles: put a little Marty under the covers talking to his meek old man and have man-eater Catherine Scorsese burst into the room and browbeat the bejeezus out of both of them. Look what she did to him? Is it a wonder that Marty used to wear belt buckles bigger than his head in order to compensate?

The spot began airing in movie theaters nationwide on February 8 (the should have waited until May Ten) According to CNN, “In a recent survey of moviegoers throughout the United States, an overwhelming 93 percent reported that they either silenced their wireless phone, put it on vibrate or turned it off as a result of AT&T’s Be Sensible public service announcements.”

The other 7 percent eat their young.

“As the leader in wireless, we believe that it is our responsibility to promote mobile phone courtesy,” said Daryl Evans, vice president of Advertising for AT&T’s wireless unit. “And research shows that, when you remind people, they will silence their phones. Our efforts — this campaign — are clearly making a difference. Our goal is to deliver this message in the most entertaining way possible, and we are very excited to team with Martin Scorsese in the creation of our latest Be Sensible movie courtesy trailer.”

We here at Emulsion Compulsion salute AT&T for truly delivering their message “in the most entertaining way possible.” It just makes sense that Marty produced his finest and angriest work of the decade for AT&T. After all, he’s been known to throw many a telephone in his day.

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