Fire in the Hole pranksters ordered to apologize on YouTube
June 10th, 2008 by Scott Marks

Performance artist/stooge Brandon DiCamillo.
The term “fire in the hole” originated as a warning emitted by soldiers just after they chucked a live grenade into an enemy bunker. Kudos to Brandon DiCamillo for applying this bit of battle jargon to the war at home.
It all started on Jackass precursor CKY. DiCamillo pulls up to a Wendy’s drive through and orders a large soft drink. At the window, he pays for the beverage and just before driving off screams “FIRE IN THE HOLE” before tossing the biggie Coke back at the unsuspecting employee.
Yes it’s mean and of course it’s juvenile beyond belief, but isn’t that what makes us keep coming back for more? Cruel as it is, it’s one of the funniest things I’ve ever watched in the comfort of my living room.
If imitation is the sincerest form of failure, Brandon should be branded an overnight success. Soon after his stunt, numerous knock-offs began popping up on YouTube. Two Florida teens emulated Brandon to the letter, but made one fatal mistake. The duo forgot to obtain a signed release before posting their variation of the stunt on YouTube.
It happened on July 25, 2007 when Jessica Ceponis, a fast food worker at the Taco Bell in Merritt Island, east of Orlando, had a 32oz cup of soda thrown back in her face. According to a report in USA Today, Miss Ceponis learned from her customers that the video was posted on line for the world to enjoy. She used YouTube to trace the two boys via their MySpace accounts and befriended them online.
“They were bragging about what they had done and how funny it was,” Ms Ceponis said.
Can you blame them? These boys take pride in their work.
In addition, to the apology video, the two boys were sentenced to 100 hours each of community service and ordered to pay $30 each to the restaurant in cleaning fees. To avoid them getting criminal records, the charges will be dropped when they have fulfilled the judge’s orders.
FIRE(S) IN THE HOLE COMPILATION:
Fire In The Hole Compilation - Watch more free videos
APOLOGY VIDEO:
Tags: Apology video, Bam Margera, Brandon DiCamillo, CKY, Fast Food, Fire in the hole, Florida, JACKASS, Prank, Stunt, VideoFiled Under Rants
Dig A Hole: Herb Peterson, inventor of McDonald’s Egg McMuffin
March 27th, 2008 by Scott Marks

You deserve artery-clogging plaque today!
First Wally Phillips, now Herb Peterson. It’s been a bad day for mourning morning people.
The McMuffin man has forever been muffled. Herb Peterson, the guy who jump-started breakfasts at McDonald’s restaurants with his delectable egg sandwich has died. He was 89.
Peterson was found lying peacefully at his Santa Barbara home covered with a slice of yellow cheese and a circular slab of Canadian bacon.
He began his career with McDonald’s Corp. as vice president of the company’s Chicago-based PR firm, D’Arcy Advertising. He was the brainchild behind the chain’s first national advertising slogan, “Where Quality Starts Fresh Every Day!”
MSNBC quotes McDonald’s VP of operations Monte Fraker as saying, Peterson “”was very partial to eggs Benedict.”
Peterson’s creation consisted of an egg that had been formed in a circular Teflon mold with the yolk broken, topped with a slice of cheese and grilled Canadian bacon. It was initially served open-faced on a toasted and buttered English muffin.
Peterson invariably became a franchisee and was currently a co-owner and operator of six cholesterol factories in Santa Barbara and Goleta. The first Egg McMuffin came off the griddle of one of Peterson’s Santa Barbara restaurants.
McDonald’s fatty diet has probably claimed as many lives as cigarettes, liquor and drugs, but that’s not why I hate giving them my money. They hypocrites refuse to advertise on The Howard Stern Show. It’s okay to clog kids’ arteries and turn them into a race of blobs, just don’t work blue in the process.
That said, I do find myself occasionally succumbing to breakfast at McDonald’s The Egg McMuffin is the best fast food sandwich bar none. They should serve it all day long.

Herb Peterson is survived by his wife, son and three daughters. A public memorial service will be held April 23 at All Saints by the Sea church in Montecito.
Tags: Breakfast, Breakfast Sandwich, Egg McMuffin, Fast Food, Herb Peterson, Howard_Stern, McDonalds, Obituary, RestaurantFiled Under Obituaries
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