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$35 Luxury Movie Tickets on the Horizon

March 25th, 2008 by Scott Marks

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Those of you still comfortable enough to afford full service at the gas pump will probably be delighted to learn of the planned extravagances of Village Roadshow Gold Class Cinemas.

Variety reports that Village Roadshow Ltd., Act III, Lambert Entertainment and the Retirement Systems of Alabama pension fund’s are partnering to bring the luxury cinema circuit to the U.S.

Over the next five years, the partners will cough up $200 million to build 50 theaters nationwide. The first two complexes are set to open in Redmond, a suburb of Seattle and South Barrington, a ritzy suburb one hour west of Chicago. Others are planned for Fairview, Texas, near Dallas-Fort Worth, and Scottsdale, Ariz.

On average each theatre will house 8 screens with auditoriums that boast 40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies. In addition there will be a lobby lounge and bar serving cocktails and appetizers, a concierge service and valet parking.

Let’s see, a handful of La-Z-Boy recliners, food and booze while you watch and digitally projected imagery. Remove 3D and valet parking from the equation and you have your basic upscale home theater.

Each plush theatre seat will come equipped with a button to instantly summon a waiter poised to deliver anything from sushi to Lemonheads to your seat, for an additional price, of course. Village Roadshow is banking on its culinary delights to seal the deal with viewers. First pagers, then cell phones and now waiters with drink orders flitting in and out of your field of vision.  What will they think of next to make the moviegoing experience even more disorderly than it already is?

Village Roadshow founded the Gold Class Cinemas chain in Australia in 1997. It has since expanded to other countries, including Singapore and Greece.

The question remains, will patrons drop $35 for the same $10 piece of crap they can see at any conventional multiplex?

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